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Bueland Shampoo Starter Kit


In our fast-paced modern lives, finding moments of true luxury and self-indulgence has become increasingly challenging. However, one of the simplest yet most rewarding daily rituals is the act of showering. Showering not only cleanses our bodies but also rejuvenates our minds, providing a few precious moments of relaxation amidst the hustle and bustle. 
In the quest to elevate user experiences while showering, brands have focus on the luxury of lather which is most easily attained through liquid soap packaged in plastic bottles.

Trash on Beach

In the United States alone, 550 million empty shampoo bottles are thrown out annually. The average American goes through 11 bottles of shampoo a year, resulting in unnecessary plastic waste.


The Effects of Liquid Soap

The transition from bar soap to liquid soap can be attributed to several factors, including convenience, hygiene perceptions, marketing strategies, and evolving consumer preferences. 



Liquid soap is often considered more convenient to use compared to bar soap. With liquid soap, users can dispense the desired amount without the need to handle a slippery bar, making it easier to use in various settings like public restrooms and kitchens.


Strategic Marketing

Companies that produce liquid soap have invested heavily in marketing and product innovation, promoting the idea that liquid soap is a more modern and superior alternative. Clever marketing campaigns and appealing packaging have contributed to the popularity of liquid soap among consumers.


Hygiene Perceptions

Some people perceive liquid soap as more hygienic than bar soap. The concern arises from the fact that bar soap sits in a communal space and may accumulate germs and bacteria from multiple users. In contrast, liquid soap is dispensed from a pump or a 
container, minimizing direct contact and potential contamination.


Preceived Luxury

Liquid soap is often associated with luxury and higher-end personal care products. The premium packaging and the ability to create rich lathers enhance the perception of indulgence, making it an attractive option for those seeking a luxurious shower or handwashing experience.

The Idea

Imagine a showering experience that goes beyond the ordinary, where luxury is not merely a concept but a tangible part of every wash. This project aims to revolutionize the way we approach personal care by introducing a refillable dissolving shampoo tablet system. This cutting-edge technology combines sustainability, convenience, and opulence in a single package, turning the act of shampooing into a luxurious affair.


Traditional plastic shampoo bottles are replaced with compact, dissolvable tablets that are gentle on the environment and effortless to use. Each tablet is crafted using premium, all- natural ingredients, free from harmful chemicals and fillers, ensuring a pampering experience for both the user and the planet.


The accompanying dispenser is an embodiment of elegance 
and sophistication. Crafted from sustainable materials, it 
seamlessly integrates into any shower setting, elevating the overall aesthetic while providing an ergonomic and user-friendly interface.


A refillable, dissolving shampoo tablet system doesn’t have to compromise on individual preferences. Users can select from a diverse range of shampoo formulas, each tailored to specific hair types and needs. .

Initial Ideation


A Look at Blueland

Blueland is a zero waste home care company started by new mom, Sarah Paiji Yoo, who was horrified by the amount of single-use plastic that pollutes our oceans. Their mission to replace single-use plastic bottles with their “forever bottles” and disovable soap tablet system align with this concecpt perfectly.

Since 2019, Blueland has helped to eliminate over 1 billion single-use plastic bottles from landfills and oceans since 2019

A statement from Sarah:
“We believe that you can have it all in your everyday products. No sacrifices, no compromise. Our products are effective, convenient, safe for use, affordable and sourced from environmentally responsible ingredients. Before, during and after we launch our products, we’re constantly innovating to identify the latest methods to better meet these standards. And being the first to offer products in these revolutionary formats and with over 40 patents pending, we’re only just getting started.”



This system aims to elevate the showering ritual into an oasis of relaxation and self-care. The tablets’ fragrances create an aromatic ambiance, transforming the shower space into a tranquil retreat, where stress and worries dissolve as effortlessly as the shampoo itself.


Sustainable Design

The project promotes sustainability by adopting a refillable approach. Users are encouraged to reduce plastic waste by refilling the shampoo tablet dispenser, contributing to a cleaner environment. This environmentally conscious feature enhances the user’s experience by giving them a sense of pride and fulfillment in making a positive impact on the planet.


User-Friendly Dispenser Design

The elegant dispenser design complements any shower setting while providing ease of use. With a user-friendly interface, accessing the shampoo tablets becomes effortless, eliminating potential frustrations and enhancing overall convenience during the showering process.


Reduced Clutter

Unlike traditional plastic shampoo bottles, the compact dissolving shampoo 
tablets result in less clutter in the shower area. This minimalist approach creates a more organized and visually pleasing space, further contributing to the overall luxury and comfort of the user’s 
showering environment.


Personalization and Variety

The system offers a diverse range of shampoo formulas to cater to individual preferences and hair needs. The ability to customize the showering experience according to personal preferences adds an element of self-indulgence, making each shower feel like a uniquely pampering moment.


Opulent Feel-Good Factor

By combining the elements of luxury, sustainability, and personalization, the refillable dissolving shampoo tablet system provides users with a feel-good factor during their showers. This emotional connection and positive association with the showering ritual elevate the overall experience, promoting a sense of well-being and self-care.

The Materials

The Aesthetic Breakdown

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Clean and Modern: Blueland embraces clean lines, minimalism, and a modern design approach. The brand’s products and packaging often feature simple, sleek, and uncluttered designs that convey a sense of efficiency and sophistication.

Functional Simplicity: They emphasize functional simplicity. The straightforward designs and straightforward messaging highlight the ease of use and effectiveness of their cleaning products, aligning with the brand’s mission to simplify sustainable living.


How to Use

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