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SWEVEN | AVROKO SPEAKEASY

This Stevie Nicks-inspired speakeasy was designed in a virtual collaboration project with AvroKo in a multidisciplinary group consiting of Architecture, Graphic Design, and Industrial Design students. 

Introduction

From coffee bar by day to bar space at night: The Hotel and Members Club in Nashville, TN welcomes Sweven, a top-floor speakeasy inspired by Stevie Nicks. From rich leather to delicate lace, this Victorian-style space brings Stevie's legacy to life while offering a secluded getaway from daily craze. Sweven is ideal for any socialite or businessperson loking for a place of respite and to enjoy an intimate setting with their friends of work.

Inspiration

The inspiration for this space is founded upon three main pillars: Body, Mind, and Soul.

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Body

The inspiration for the Body of the space stems from modernized Victorian spaces. Mirrored backwall to open the space. Large windows and scattered folliage for a greenhouse effect. Deatiled moulding on walls and structures like the bar and service area.

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Mind

For Mindset & Transformation, airy curtains and Moroccan hanging lanterns were used to spark a sense of wonder. Plush furniture and delicate glassware provide comfortability and create a calm atmosphere.

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Soul

Stevie Nicks is the soul of this project. Her freedom and go-with-the-flow attitude inspired the space to be playful, yet refined and sophisticated.

Floor Plan

The Floor Plan was designed as a modular buffet space. Featuring: a buffet style couch paired with bistro-size tables and plush arm chairs that separate in the evening to create secluded intimate settings, separated by curatains hanging from a pergola. Floor Plans were a collab with an Architecture student and I.

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Furniture Choices

Designed and Curated by the Industrial Design students in the group

The Bar

The Bar was designed so during the day, a menu board was slid over the back shelves to hide any alcohol that was brought out during the bar's evening activities. 

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The Service Area

The Service Area, in the day would sit in the closed position on the left and would hold any cafe accessories with some miscellaneous glasses. At night, a shelf lifts from the cabinet below and holds complimentary water glasses for guests.

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Object Inspiration

Dining Area

Key Experiences: 

Food and Drinks via bottle service

Meaningful social experiences with space for independant reflection

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Branding

Designed and Demonstrated by Communication Design students

A Drawn Logo and Original Title Lettering create a handcrafted essence around Sweven's brand language.  

Font: 

Bondai Serial (light)

Color Palette: 

Pantone 121C - Gold |

Pantone 2695C - Rich Violet |

Pantone 2208C - Storm Blue |

Pantone 7421C - Raspberry Pantone |

343C - Gem

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Renders

Modeled and renders by Architecture Students in Sketchup

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